This is the story of how I came to write for the leading game publisher, Electronic Arts.
First, I read canonically Keret, Murakami, Brautigan, Carver, Fante, Hemingway and, eventually, Kurt Vonnegut.
Hi. I am Daniel Austin Warren. I am a writer.
For $40-$50/hr I will write or do almost anything. Let’s be reasonable, though.
Email: warrendanielaustin@gmail.com Resume: TOUCH HERE
Email: warrendanielaustin@gmail.com Resume: TOUCH HERE
A Hole In The Wall
by Daniel Austin Warren
Prompt: Write a 1,500 word story including seven words: light, fast, row, refuse, wound, case, and note, incorporating one as a theme.
Book 2 - The Park Off Walgrove Street. Reach: 1 person.
Book 3 - Le Cahier De Cinéma (The Cinema Diary). Reach: 45 people.
After failing as a writer in San Diego, I move to Los Angeles on January 1, 2010.
After failing as a writer in Los Angeles, I do a US tour with Weatherbox. @SXSW playing bass in jorts.
This birth control pill is stapled to the cover of a zine featuring an inappropriate body part tattooed with “Devil” in Latin.
This leads me to tell a story that lands me a referral with an agency that places me at Electronic Arts.
April 22nd, 2010, two days before my first copywriting job, I still believe copy comes from a copy machine.
Working for EA is great. Especially when they give you beer.
Job: iOS In-App Marketing
Role: Lead Copywriter
First I write small messages and mobile ads that are translated into 8 languages and placed inside of iPhone and iPad games.
Then I keep writing more and more of them. Reach: between 10MM and 1B. Possibly more.
Job: App Store Consumer Benefit Screens
Role: Lead Copywriter
I write captions and designers slap them onto screenshots.
Dead Space may be the best game on iPad. Despite a hefty price tag it remains a top-seller since its release in January, 2010.
I shoot from half-court and hit NBA approval. What does TAKE IT TO THE RACK WITH A DUAL ATTACK even mean?
Now “GO” with the Toyota Prius mover!
Toyota pays A LOT of money to put Prii in our games. I am not paid a lot to write this caption.
Job: TETRIS PSN Product Description
Role: Lead Copywriter
I same-day deliver the PlayStation Network TETRIS Product Description (15 sell points and a 900 character hard limit including spaces). The TETRIS Company approves with minor feedback. We localize overnight into 8 languages, including Russian.
Resultantly, the world plays new TETRIS multiplayer modes over Christmas break. Yeah, Jesus Shopping Season!
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